With sustainable fashion becoming a buzzword these days, it’s great to find places like Lucid Lifestyle that really focus on sustainability and good quality clothing. I’ve already written about what impressed me about the store, and if you’re new to the sustainable fashion world, you can find out more here.
I’m very excited to be working with Amanda from Life’s Too Short, Buy the Shoes, to get a true fashionista’s perspective on the sustainable options available from Lucid Lifestyle. Amanda put together an outfit with a wool shrug jacket by Natalia Romano and yoga jeans. Check out her post for more shots of her gorgeous outfit. She liked the clothes there so much she did a second post with a second outfit – check it out here!
I also got a chance to talk to Andrew, the owner of Lucid Lifestyle, and this is what he had to say.
1. What led you to start Lucid Lifestyle?
I always liked business and wanted to have one of my own. I was inspired during International Week at the University of Alberta when I learned about ethical business and social entrepreneurship. And I was frustrated with what I found at the mall – stores with tainted backgrounds of unethical business practices and no fair trade. I wanted to have a good business and I felt that there needed to be at least one option in Edmonton for ethical and sustainable clothing. And that’s how I started.
2. How do you decide on what brands of clothing to carry in your store?
It’s always changing. There are companies that go out of business, companies that have changed their focus. I choose clothing for my store the way I choose food: local and organic as much as possible, and great quality. Most of the clothing in my store is Canadian, and much of it is sustainable. Good quality comes with both of those things.
3. What are your top 5 tips for sustainable living (fashion or otherwise)?
- Reduce. Reduce unnecessary waste as much as possible.
- Share. Sharing is caring! And sharing can help to reduce, so it’s win-win.
- Have fun! When people make sustainable choices, it should come from good intentions, not from outward pressure to do so. People shouldn’t feel deprived when they choose more sustainable options. For example, someone who chooses to be vegetarian should do so because it’s good for them and good for the world, and it shouldn’t be a struggle. Everyone is on their own journey so we need to be empathetic towards each other regardless of where we are in our respective journeys.
- Work from passion. Do what you love! It’s unlikely your passion will be to keep polluting the environment. Do good things for yourself and for the environment because you’re passionate about it.
- Cook amazing sustainable food – made from local and organic ingredients – and enjoy it! I love to make sundried tomato kale chips in my dehydrator.
And now: GIVEAWAY TIME! Andrew graciously agreed to let Amanda and me co-host a giveaway for an $80 gift card to Lucid Lifestyle, which can be used in-store in Edmonton, or online from anywhere in Canada. **THIS GIVEAWAY IS NOW CLOSED! CONGRATULATIONS TO THE WINNER LEISHA S.!**
(Disclosure: No compensation was received for this post, opinions expressed are purely my own. Clothing items were provided on loan for the purpose of modeling on Amanda’s blog, Life’s Too Short, Buy the Shoes.)